Vinali Creative Group - Case Studies

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Extensions Plus | Fred Peterson Enterprises | Hand To Mouth Edibles | National Diamond Brokers | Cooking and Cursing


A retail hair extensions company specializing in human hair products and accessories.

Situation Extensions Plus became a big name in the hair extensions industry in their first twenty years in business. Combining the highest quality product on the market with their custom methods, they successfully landed the business of many famous Hollywood celebrities, salons and stylists alike.	Goal Competition was increasing for Extensions Plus with the rapid growth of online companies who were offering lesser quality products. A stronger web presence was crucial and an updated brand image was absolutely necessary for them to be positioned as the leader in this highly image-driven hair care and fashion industry.	Achievement Brand development was the first step and the new logo was born. Their image now conveys their bright and energetic personality. Custom photography was the key to separating their beautiful custom product from the stock look of the competition. These lovely images were dispersed throughout the website, enlarged for trade show display and placed on marketing materials and product.	Continuance Today, Extensions Plus continues to expand and strengthen their brand imagery boasting elevated sales and adding more big names to their growing, top of the line client roster. View Portfolio


Professional development solutions, coaching, training and consulting.

Situation Fred Peterson is a talented speaker and motivator. While well known and respected in the real estate market, he knew that his message was also universal. Fred was doing well but he had a bigger vision and the potential to be a high-end business consultant and motivational speaker for all business markets.	Goal Fred came to us for ideas and marketing solutions. He wanted to expand and reach out to other industries and entrepreneurs. Together we strategized and figured out exactly what was needed to help Fred achieve his goals. With that mindset, we were able to reposition his brand and business structure to reflect a more diverse offering.	Achievement First, a new identity. Fred needed a logo and website that supported the idea that his message is beneficial to all industries; not just real estate. With this as a foundation, we immediately modified Fred's portfolio and developed a virtual presence. The production of a CD and DVD would give Fred greater flexibility and allow him to reach people without having to be in front of them.	Continuance The first CD has sold well, both online and following seminars. His website has broadened his exposure and allows him to expand his product offering. Vinali continues to work with Fred as he expands his professional development solutions not only for himself, but for his own clients. View Portfolio


Specialty gourmet tapenades and appetizers.

Situation Hand To Mouth Edibles produces some of the finest appetizers in America. They create handcrafted blends of farm fresh vegetables that turn a mere cracker into cuisine. Yet, this brand name had little to no recognition within the marketplace. In an era of food conglomerates and mega distribution, this small but driven company had no choice but to go from store to store, to sell their product.business markets.	Goal Hand To Mouth Edibles needed a bold and unique brand identity that would allow them to stand out in a competitive arena. A white label was deliberatly chosen to boost Hand To Mouth Edible's shelf presense and enhance their highly colorful palette.	Achievement Vinali created a new logo and custom illustrations which we integrated into new product labels, sales materials, gift packaging and an e-commerce website. We also designed and created in-store shelf talkers and trade show banners. Hand To Mouth Edibles now attracts a broader client base and ultimately land a sizeable account. This little independent producer is now on the way to making a big name in the world of food manufacturing.	Continuance Vinali Creative Group continues to work with Hand To Mouth Edibles to expand their product line into both mainstream retail and private label ventures. View Portfolio


A wholesale diamond brokerage.

Situation National Diamond Brokers has direct access to the world's finest, highest quality and conflict-free diamonds in the world. With strong ethics and the belief that enormous profit margins are unnecessary, this unique company set out to make their diamonds accessible and affordable to the general public.	Goal Since they have only one brick and mortar storefront, it was immediately clear we needed to help National Diamond Brokers broaden their customer base by showcasing their entire inventory online. We also sought out avenues for advertising in order to draw the consumer to the site.	Achievement First, a simple yet elegant brand identity was developed that captured the pure essence of their product - the single diamond sparkle. Their website was designed in a way that not only provides their customers access to over 30,000 unique diamond shapes and cuts, but it also presents an educational area where anyone can receive information on how to select the best diamond for their budget. An ad campaign was created and ads were placed in various publications.	Continuance Vinali Creative Group continues to work with National Diamond Brokers to develop and produce new print ads and e-marketing campaigns. View Portfolio


A series of comedy video productions for a local fundraising project.

Situation The Grandsons of Italy in America is a club for Italian men in Los Angeles, California. It was created to promote Italian heritage, culture and values. Members gather bi-weekly to eat, joke and "argue a moot point." This non-profit organization, hosts events throughout the year and donates 100% of their proceeds to several charitable causes. They are particularly proud of their annual holiday dinner for mentally and physically challenged children with lots of entertainment and hand-selected gifts.	Goal The club needed to raise money for the annual Christmas party with the hope of expanding the guest list and providing even more entertainment. Vinali came up with the concept of creating a DVD for the purposes of fund-raising. We brought our camera crew into the kitchen and captured the personalities of these big-hearted tough guys in an un-scripted comedy that emphasized their love for cooking (and cursing). We then came up with a strategy and marketing plan. A special website was also put in place.	Achievement The trailer was a huge success and went viral very quickly. Thousands of DVDs were sold in stores and through the e-commerce site we set up. We were approached and took meetings with high-end production companies including Endemol, Coming Home, Entetain The Brutes, Granada and a half a dozen more who were interested in putting the show on TV. The first DVD was such a hit, that a second, more elaborate episode was created. The proceeds were used to throwing the biggest and most elaborate parties in the club's history.	Continuance DVD sales are growing and the potential for this project to become a mainstream franchise are still in the works today. View Portfolio

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Vinali Creative Group provides branding and marketing including custom logos and color palates.